- (Adnkronos) – Ethics, Bias and Regulatory concerns slowing European adoption LONDON, Dec. 5, 2023 /PRNewswire/ — Europe is doubling down on generative AI (GenAI) investment but is on a more cautious path than North America, according to new research from the Infosys Knowledge Institute (IKI), the research arm of Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY). The research forecasts that European companies will increase GenAI investments by 115% in the next year, to $2.8 billion. The pace of investment